In the dynamic landscape of business today, the role of a website manager can’t be understated. Digital platforms have increasingly become the primary point of engagement between businesses and their customers. Website managers are the architects of these platforms. They’re the individuals who ensure that a company’s online presence is optimized, updated, and user-friendly. A keen understanding of SEO principles is crucial for any website manager.
Search Engine Optimisation ensures your website is in a position to rank highly on search engine results pages. This increases the visibility of your business and the likelihood that potential customers will click-through to your website. As a reader, think about every online purchase you’ve made or every website you’ve visited – how seamless was your experience? Was the information easy to read and access?
The person who leads the team that makes all these elements happen behind the scenes is the website manager. A website is a dynamic entity that requires ongoing attention and updating to remain relevant to both search engines and users.
Online commerce has dominated the modern business landscape, brought into sharp relief by some intriguing statistics. According to eMarketer, worldwide ecommerce sales reached over $5 trillion in 2021, accounting for 18% of total global retail sales- a staggering figure indeed.
In the U.S., ecommerce is projected to account for 15.5% of retail sales in 2021, according to Statista. Amazon, the market leader, holds a 39.7% share of US ecommerce sales, dwarfing all other competitors, according to eMarketer’s data. Meanwhile, mobile ecommerce is set to lead the charge, with a forecasted 72.9% of ecommerce sales expected to be made on mobile devices by 2021, reports Statista. These figures underscore the critical importance of maintaining an optimized, functioning, and customer-friendly online platform managed by a professional website manager.
By effectively leveraging the growing trend towards ecommerce, businesses increase their chances of reaching more customers and ultimately growing their bottom line.